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Victor Mendonça
Growth Marketing Manager
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Skills & Expertise

Demand Generation B2B & B2C

  • Multichannel funnel optimization and pipeline building
  • MQL/SQL qualification and lead scoring
  • ABM strategies for Enterprise accounts
  • Content strategy for long sales cycles
Technologies & tools
PPC
SEO
Content Marketing
Email Marketing
Webinars

Product-Led Growth (PLG)

  • Product Growth squad leadership
  • Activation and engagement frameworks
  • Experimentation and A/B testing
  • MVP development and prioritization
Technologies & tools
Product Growth
Activation
Retention
Experimentation
A/B Testing

Conversion Rate Optimization (CRO)

  • Landing page and website optimization
  • A/B testing and experimentation
  • Heatmaps and user behavior analysis
  • Funnel conversion optimization
Technologies & tools
Optimizely
A/B Testing
Heatmaps
User Research
Analytics

Data Analytics

  • Full-funnel dashboard development
  • Data visualization and reporting
  • KPI tracking and analysis
  • Business intelligence and insights
Technologies & tools
Looker
Power BI
SQL
Python
Databricks
Data Analytics
Dashboards
Reporting

CRM & Lifecycle Marketing

  • CRM implementation and optimization
  • Lead scoring and qualification
  • Marketing automation and workflows
  • Customer lifecycle management
Technologies & tools
HubSpot
Salesforce
Apollo.io
CRM
Marketing Automation
Lead Scoring
Lifecycle Marketing

Go-to-Market Strategy

  • GTM strategy development
  • Market entry and expansion
  • Sales and marketing alignment
  • Revenue growth strategies
Technologies & tools
GTM Strategy
Market Research
Competitive Analysis
Revenue Growth